SOAS Research Online

Book Chapters

Ramadan, Zahy and Abosag, Ibrahim (2017) 'The Mystique of Customers’ Saturation Behaviour in Online Brand Communities.' In: Sabah, S., (ed.), Consumer Behavior. Rijeka, Croatia: InTech, pp. 9-27.

Abosag, Ibrahim, Martin, Felix and Zahy, Ramadan (2016) 'Social Media and Branding in Asia: Threats and Opportunities.' In: Melewar, T. C., Nguyen, Bang and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.

Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C., Nguyen, Bang and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.

Abosag, Ibrahim, Yen, Dorothy Ai-wan and Tynan, Caroline (2015) 'The Dark Side of Business Relationships: An Overview.' In: Nguyen, Bang, Simkin, L. and Canhoto, A., (eds.), The Dark Side of CRM: Customers, Relationships and Management. Abingdon: Routledge, pp. 17-30.

Gadalla, Eman, Abosag, Ibrahim and Keeling, Kathy (2015) 'The Virtual Experience Economy: A Service-Dominant Logic Perspective for Metaverse retailing.' In: Sivan, Yesha Y., (ed.), Handbook on 3D3C Platforms : Applications and Tools for Three Dimensional Systems for Community, Creation and Commerce. Germany: Springer-Verlag. (Progress in IS)

Abosag, Ibrahim (2012) 'The Boycott of Arla Foods.' In: Kotler, P., Armstrong, G., Harker, M. and Brennan, R., (eds.), Marketing: An Introduction. Upper Saddle River, NJ: Prentice Hall - Pearson.

Abosag, Ibrahim (2009) 'The Boycott of Arla Foods.' In: Kotler, P., Armstrong, G., Harker, M. and Brennan, R., (eds.), Marketing: An Introduction. London: Prentice Hall.

Journal Article

Heucher, Katrin, Schrage, Stephanie and Abosag, Ibrahim (2024) 'When Global is Not Enough: Applying a Paradox Lens to Sustainability Transitions in Interorganizational Systems.' Journal of International Management, 30 (5). p. 101186.

Horak, Sven, Abosag, Ibrahim, Hutchings, Kate, Alsarhan, Fadi, Ali, Sa’ad, Al-Twal, Arwa, Weir, David, AlHussan, Fawaz and Al-Husan, Faten (2023) 'Questioning the Appropriateness of Examining Guanxi in a Wasta Environment: Why Context Should Be Front and Center in Informal Network Research – A Commentary on 'De-Linking From Western Epistemologies: Using GuanxiType Relationships to Attract and Retain Hotel Guests in the Middle East’.' Management and Organization Review, 19 (5). pp. 1040-1045.

Ramadan, Zahy, Farah, Maya, Abosag, Ibrahim and Sleiman, Alaa (2023) 'Typology of e-commerce shoppers: the case of COVID-19.' Qualitative Market Research: An International Journal, 26 (4). pp. 345-367.

Culiberg, Barbara, Abosag, Ibrahim and Čater, Barbara (2023) 'Psychological contract breach and opportunism in the sharing economy: Examining the platform-provider relationship.' Industrial Marketing Management, 111. pp. 189-201.

Khan, Huda, Khan, Hina, Abosag, Ibrahim and Ghauri, Pervez (2023) 'Examining the efficacy of non-market and market driving activities of B2B international firms.' Industrial Marketing Management, 111. pp. 97-108.

Culiberg, Barbara, Čater, Barbara, Abosag, Ibrahim and Gidaković, Petar (2023) 'Ethical judgments in the sharing economy: When consumers misbehave, providers complain.' Business Ethics, the Environment and Responsibility, 32 (2). pp. 517-531.

Abosag, Ibrahim and Ghauri, Pervez (2022) 'Et-Moone (ميانة) versus Wasta (واسطة): Understanding the Concept of Et-Moone-Based Wasta.' Industrial Marketing Management, 100. pp. 88-95.

Abosag, Ibrahim, Yen, Dorothy Ai-wan, Barnes, Bradley and Gadalla, Eman (2021) 'Rethinking Guanxi and Performance: Managing the Dark Side of Sino–U.S. Business Relationships.' International Business Review, 30 (4). p. 101775.

Abosag, Ibrahim, Ramadan, Zahy, Baker, Tom and Jin, Zhongqi (2020) 'Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.' Journal of Business Research, 117 (Sept). pp. 862-872.

Fombelle, Paul W., Voorhees, Clay M., Jenkins, Mason R., Sidaoui, Karim, Benoit, Sabine, Gruber, Thorsten, Gustafsson, Anders and Abosag, Ibrahim (2020) 'Customer Deviance: A Framework, Prevention Strategies, and Opportunities for Future Research.' Journal of Business Research, 116. pp. 387-400.

Wang, Weisha and Abosag, Ibrahim (2019) 'Do Immigration and Social Media Facilitate or Inhibit Cognitive Acculturation? The Role of Individual Dialecticism in Dual-Focused Cultural Stimuli Evaluation.' Technological Forecasting and Social Change, 145. pp. 523-531.

Ramadan, Zahy, Abosag, Ibrahim and Žabkar, Vesna (2018) 'All in the Value: The Impact of Brand and Social Network Relationships on the Perceived Value of Customer Endorsed Facebook Advertising.' European Journal of Marketing, 52 (7/8). pp. 1704-1726.

Žabkar, Vesna, Koklič, Mateja Kos, McDonald, Seonaidh and Abosag, Ibrahim (2018) 'Guest Editorial: In Search of Sustainable and Responsible Consumption.' European Journal of Marketing, 52 (3/4). pp. 470-475.

Abosag, Ibrahim and Brennan, David Ross (2017) 'Understanding marketing innovativeness in Asia:a research agenda.' Asian Business and Management, 16. pp. 212-225.

Yen, Dorothy Ai-wan, Abosag, Ibrahim, Huang, Yu-An and Nguyen, Bang (2017) 'Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships.' Industrial Marketing Management, 66. pp. 103-114.

Abosag, Ibrahim, Baker, Tom, Hall, Kris, Voulgari, Aliki and Zheng, Xiaoyuan (2017) 'Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece.' International Business Review, 26 (3). pp. 566-578.

Yen, Dorothy Ai-wan and Abosag, Ibrahim (2016) 'Localization in China: How Guanxi Moderates Sino–US Business Relationships.' Journal of Business Research, 69 (12). pp. 5724-5734.

Gadalla, Eman, Abosag, Ibrahim and Keeling, Kathy (2016) 'Second Life as a Research Environment: Avatar-based Focus Groups (AFG).' Qualitative Market Research: An International Journal, 19 (1). pp. 101-114.

Abosag, Ibrahim, Yen, Dorothy Ai-wan and Barnes, Bradley (2016) 'What is Dark about the Dark-Side of Business Relationships?' Industrial Marketing Management, 55. pp. 5-9.

Abosag, Ibrahim (2015) 'The Antecedents and Consequence of Et-Moone B2B Relationships.' Industrial Marketing Management, 51. pp. 150-157.

Abosag, Ibrahim and Farah, Maya (2014) 'The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment.' European Journal of Marketing, 48 (11/12). pp. 2262-2283.

Abosag, Ibrahim and Naude, Pete (2014) 'The Development of Special Forms of B2B Relationships: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships.' Industrial Marketing Management, 43 (6). pp. 887-896.

Abou Aish, Ehab, McKechnie, Sally, Abosag, Ibrahim and Hassan, Salah (2013) 'The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework.' International Journal of Consumer Studies, 37 (2). pp. 165-171.

Gruber, Thorsten, Abosag, Ibrahim, Reppel, Alexander, Szmigin, Isabelle and Löfgren, Martin (2013) 'Does Culture Impact Preferred Employee attributes in Complaint Handling Encounters?' Total Quality Management and Business Excellence, 24 (11-12). pp. 1301-1315.

Gadalla, Eman, Keeling, Kathy and Abosag, Ibrahim (2013) 'Metaverse-Retail Service Quality: A Future Framework for Retail Service Quality in the 3D Internet.' Journal of Marketing Management, 29 (13-14). pp. 1493-1517.

Lee, Joong-Woo, Abosag, Ibrahim and Kwak, Jooyoung (2012) 'The Role of Networking and Commitment in Foreign Market Entry Process: Multinational Corporations in the Chinese Automobile Industry.' International Business Review, 21 (1). pp. 27-39.

Abosag, Ibrahim, Roper, Stuart and Hind, Daniel (2012) 'Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs.' European Journal of Marketing, 46 (6). pp. 1233-1251.

Abosag, Ibrahim and Lee, Joong-Woo (2012) 'The Formation of Trust and Commitment in Business Relationships in the Middle East: Understanding Et-Moone Relationships.' International Business Review, 22 (3). pp. 602-614.

Gruber, Thorsten, Abosag, Ibrahim, Reppel, Alexander and Szmigin, Isabelle (2011) 'Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study.' The Journal of TQM, 23 (2). pp. 128-144.

Abosag, Ibrahim (2010) 'Dancing with Macro-Boycotters: The Case of Arla Foods.' Marketing Intelligence and Planning, 28 (3). pp. 365-373.

Abosag, Ibrahim (2008) 'Business Relationship Development in Saudi Arabia: Preliminary Findings on the Role of the Et-Moone Concept.' Journal of Scientific Management, 1 (2). pp. 3-16.