SOAS Research Online

A Free Database of the Latest Research by SOAS Academics and PhD Students

[skip to content]

Culiberg, Barbara, Čater, Barbara, Abosag, Ibrahim and Gidaković, Petar (2023) 'Ethical judgments in the sharing economy: When consumers misbehave, providers complain.' Business Ethics, the Environment and Responsibility, 32 (2). pp. 517-531.

Text - Published Version
Available under License Creative Commons Attribution 4.0 (CC-BY 4.0).

Download (933kB) | Preview


The complex triadic relationships among consumers, providers, and platforms in the sharing economy have led to increasing conflicts in the interactions between the actors involved, especially when it comes to unethical behavior, such as rule breaking by consumers. This paper examines consumer misbehavior from the perspective of their peers, i.e., service providers. In two studies (an experiment and a survey, combined N = 452), we observe a significant positive effect of ethical climate and a significant negative effect of trust in consumers on providers' strictness of ethical judgments of consumer misbehavior and through this on negative word of mouth. Further, the survey results show that the relationship between the strictness of ethical judgments and negative word of mouth is only significant for providers with low or medium levels of trust in the platform. The results highlight the importance of regulating consumer misbehavior in the sharing economy.

Item Type: Journal Article
Keywords: consumer misbehavior, ethical judgment, negative word of mouth, sharing economy, trust
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
ISSN: 26946424
DOI (Digital Object Identifier):
SWORD Depositor: JISC Publications Router
Date Deposited: 13 Feb 2023 20:43
Funders: Other

Altmetric Data


Download activity - last 12 monthsShow export options
Downloads since deposit
6 month trend
6 month trend
Accesses by country - last 12 monthsShow export options
Accesses by referrer - last 12 monthsShow export options

Repository staff only

Edit Item Edit Item