Matsunaga, Louella (2007) 'Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity].' In: Nakamaki, Hirochika and Hioki, K., (eds.), Kaisha bunka no guroubaru-ka: Keieijinruigakuteki kousatsu (The globalization of company culture: an investigation from the perspective of the anthropology of management = 会社文化のグローバル化 : 経営人類学的考察. Osaka: Toho Shuppan.
Abstract
An examination of approaches to understanding globalisation, focusing on one case study: the expansion of a large Japanese retail company (Yaohan) overseas, with particular reference to the UK. The chapter considers the importance to Yaohan, a Japanese supermarket selling mainly food, of retaining a distinctive Japanese identity overseas. The interaction between discourses of global and local identity within Yaohan is also considered.
| Item Type: | Book Chapters |
|---|---|
| SOAS Departments & Centres: | Legacy Departments > Faculty of Arts and Humanities > Department of Anthropology and Sociology |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| ISBN: | 9784862490643 |
| Date Deposited: | 12 Jun 2008 10:53 |
| URI: | https://eprints.soas.ac.uk/id/eprint/5040 |
Altmetric Data
There is no Altmetric data currently associated with this item.Statistics
Accesses by country - last 12 months | Accesses by referrer - last 12 months |
Repository staff only
 |
Edit Item |