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Matsunaga, Louella (2007) 'Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity].' In: Nakamaki, Hirochika and Hioki, K., (eds.), Kaisha bunka no guroubaru-ka: Keieijinruigakuteki kousatsu (The globalization of company culture: an investigation from the perspective of the anthropology of management = 会社文化のグローバル化 : 経営人類学的考察. Osaka: Toho Shuppan.

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An examination of approaches to understanding globalisation, focusing on one case study: the expansion of a large Japanese retail company (Yaohan) overseas, with particular reference to the UK. The chapter considers the importance to Yaohan, a Japanese supermarket selling mainly food, of retaining a distinctive Japanese identity overseas. The interaction between discourses of global and local identity within Yaohan is also considered.

Item Type: Book Chapters
SOAS Departments & Centres: Legacy Departments > Faculty of Arts and Humanities > Department of Anthropology and Sociology
Subjects: H Social Sciences > HD Industries. Land use. Labor
ISBN: 9784862490643
Date Deposited: 12 Jun 2008 10:53

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