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Lee, Seryun and Ju, Youkyung (2023) 'The Discursive Construction of a Sense of Community within Hashtag Communities - A Case Study of #Kpop Tweets -.' Culture and Convergence, 45 (7). pp. 421-434.

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Abstract

This article examines the discursive construction of a sense of community within hashtag communities on Twitter, using a case study of tweets containing the hashtag ‘#Kpop’. Hashtags enable users to form loosely connected communities with others who share the same interests, whilst establishing relevance to specific topics and enhancing the searchability of online content. By analysing tweets with the ‘#Kpop’ hashtag, this study investigates the formation of hashtag communities. K-pop fans have utilised Twitter as a primary platform for communication, affinity building, and active participation in a range of social, cultural, and political activities. Therefore, this article explores how ‘#Kpop’ integrates heterogeneous voices, ultimately forming a hashtag community. By doing so, this research aims to provide insights into hashtag communities and the dynamics of online discourse facilitated by the ‘#Kpop’ hashtag.

Item Type: Journal Article
Keywords: Twitter, Hashtag, Sense of Community, Kpop, Fandom
SOAS Departments & Centres: Departments and Subunits > Department of East Asian Languages & Cultures
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > PI Oriental languages and literatures
ISSN: 29509742
DOI (Digital Object Identifier): https://doi.org/10.33645/cnc.2023.07.45.07.421
Date Deposited: 26 Jan 2024 14:05
URI: https://eprints.soas.ac.uk/id/eprint/41270
Funders: Other

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