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A Free Database of the Latest Research by SOAS Academics and PhD Students

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Chen, Xiaoyun and Lam, Long W. and Zou, Huan (2011) 'Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study.' Journal of Global Marketing, 24 (2). pp. 167-180.

This list was generated on Tue Dec 10 03:04:50 2019 GMT.