SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Number of items: 1.
Journal Article
Abosag, Ibrahim, Roper, Stuart and Hind, Daniel (2012) 'Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs.' European Journal of Marketing, 46 (6). pp. 1233-1251.