SOAS Research Online

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Abstract

This paper analyzes the key factors contributing to the success of Japanese entrepreneurs in global markets, focusing on case studies of Glasp Inc. in the United States and Pointblank Promotions Ltd. in the United Kingdom. While Japan has been leading in manufacturing and technological frontiers, it lags behind other advanced nations in the commercialization of innovation and creation of new business, especially in the digital sector. Factors such as strict regulations and a risk-averse corporate culture hinder entrepreneurship and innovation in Japan. Glasp leveraged the rich resources and networking opportunities of Silicon Valley to establish a knowledge-sharing platform, growing rapidly through support from accelerators and a risk-tolerant culture. Pointblank Promotions Ltd., on the other hand, successfully localized Japanese products for the U.K. market by integrating visual design and storytelling, appealing to U.K. consumers' preferences for ethical consumption and environmental consciousness. Th