Howard, Keith (2010) 'Rebranding Korea: Creating a New Old Music.' In: Kendall, Laurel, (ed.), Consuming Korean Tradition in Early and Late Modernity. Honolulu: University of Hawai'i Press, pp. 195-215.
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Abstract
An exploration of the development of kugak fusion, a genre of music blending Korean traditional and Western musical elements that effectively creates a commodified and commercial product for contemporary Koreans.
| Item Type: | Book Chapters |
|---|---|
| Keywords: | Music, creativity, Traditional music, Korea, commodification, consumerism, tourism, performance |
| SOAS Departments & Centres: | Legacy Departments > Faculty of Arts and Humanities > Department of Music |
| Subjects: | G Geography. Anthropology. Recreation > GN Anthropology M Music and Books on Music > ML Literature of music |
| ISBN: | 9780824833930 |
| Date Deposited: | 29 Jun 2012 13:52 |
| URI: | https://eprints.soas.ac.uk/id/eprint/13870 |
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