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Becchetti, Leonardo, Salustri, Francesco and Scaramozzino, Pasquale (2019) 'Making information on CSR Scores Salient: A Randomised Field Experiment.' Oxford Bulletin of Economics and Statistics, 81 (6). pp. 1193-1213.

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Alternative Location: https://doi.org/10.1111/obes.12301

Abstract

We locate a giant ‘school report-like’ scorecard poster with domain-specific social and environmental responsibility scores of the ten leading world food companies, measured by the Oxfam ‘Behind the Brands’ world campaign, at the entrance of selected supermarkets. We test the impact of these scores on consumers’ choices by means of a randomised field experiment. Our findings show that the Oxfam ranking matters since the treatment has a positive and significant effect on the market share of the companies with the highest scores and a negative and significant effect on the companies placed at the lowest ranks. Invisibility matters too, with the largest non-ranked companies selling in the store experiencing a slight fall in their market shares.

Item Type: Journal Article
Additional Information: JEL Classification: D12 (Consumer Economics: Empirical Analysis); C93 (Field Experi- ments); M14 (Corporate culture, Social responsibility).
Keywords: Consumer economics, Randomised field experiment, Corporate social responsibility.
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HD Industries. Land use. Labor
ISSN: 03059049
Copyright Statement: © 2019 The Department of Economics, University of Oxford and John Wiley & Sons Ltd. This is the version of the article accepted for publication in Oxford Bulletin of Economics and Statistics published by Wiley: https://doi.org/10.1111/obes.12301
DOI (Digital Object Identifier): https://doi.org/10.1111/obes.12301
Date Deposited: 21 Jan 2019 13:05
URI: https://eprints.soas.ac.uk/id/eprint/30195

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