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Book Chapters

Fell, Dafydd and Cheng, Isabelle (2009) 'Testing the market orientated model of political parties in a non-western context: The case of Taiwan.' In: Lees-Marshment, Jennifer, Rudd, Chris and Strömbäck, Jesper, (eds.), Global Political Marketing. London; New York: Routledge, pp. 175-188. (Routledge Research in Political Communication)

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