SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Number of items: 2.
Book Chapters
Abosag, Ibrahim, Martin, Felix and Zahy, Ramadan (2016) 'Social Media and Branding in Asia: Threats and Opportunities.' In: Melewar, T. C., Nguyen, B. and Schultz, D., (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.
Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C., Nguyen, B. and Schultz, D., (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.