SOAS Research Online

A Free Database of the Latest Research by SOAS Academics and PhD Students

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Number of items: 4.

Book Chapters

Ramadan, Zahy and Abosag, Ibrahim (2017) 'The Mystique of Customers’ Saturation Behaviour in Online Brand Communities.' In: Sabah, S., (ed.), Consumer Behavior. Rijeka, Croatia: InTech, pp. 9-27.

Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C. and Nguyen, B. and Schultz, D., (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.

Journal Article

Abosag, Ibrahim and Ramadan, Zahy and Baker, Tom and Jin, Zhongqi (2020) 'Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.' Journal of Business Research. (Forthcoming)

Ramadan, Zahy and Abosag, Ibrahim and Žabkar, Vesna (2018) 'All in the Value: The Impact of Brand and Social Network Relationships on the Perceived Value of Customer Endorsed Facebook Advertising.' European Journal of Marketing, 52 (7/8). pp. 1704-1726.

This list was generated on Fri Jul 10 03:27:06 2020 BST.