SOAS Research Online

Book Chapters

Ramadan, Zahy, Ibrahim, Abosag and Eman, Gadalla (2023) 'Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?' In: Martínez-López, Francisco J., (ed.), Advances in Digital Marketing and eCommerce. Cham: Springer Nature, pp. 1-8. (Springer Proceedings in Business and Economics)

Ramadan, Zahy and Abosag, Ibrahim (2017) 'The Mystique of Customers’ Saturation Behaviour in Online Brand Communities.' In: Sabah, S., (ed.), Consumer Behavior. Rijeka, Croatia: InTech, pp. 9-27.

Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C., Nguyen, Bang and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.

Journal Article

Ramadan, Zahy, Farah, Maya, Abosag, Ibrahim and Sleiman, Alaa (2023) 'Typology of e-commerce shoppers: the case of COVID-19.' Qualitative Market Research: An International Journal, 26 (4). pp. 345-367.

Abosag, Ibrahim, Ramadan, Zahy, Baker, Tom and Jin, Zhongqi (2020) 'Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.' Journal of Business Research, 117 (Sept). pp. 862-872.

Ramadan, Zahy, Abosag, Ibrahim and Žabkar, Vesna (2018) 'All in the Value: The Impact of Brand and Social Network Relationships on the Perceived Value of Customer Endorsed Facebook Advertising.' European Journal of Marketing, 52 (7/8). pp. 1704-1726.