SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Book Chapters
Abosag, Ibrahim, Martin, Felix and Zahy, Ramadan (2016) 'Social Media and Branding in Asia: Threats and Opportunities.' In: Melewar, T. C., Nguyen, Bang and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.
Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C., Nguyen, Bang and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.
Abosag, Ibrahim, Yen, Dorothy Ai-wan and Tynan, Caroline (2015) 'The Dark Side of Business Relationships: An Overview.' In: Nguyen, Bang, Simkin, L. and Canhoto, A., (eds.), The Dark Side of CRM: Customers, Relationships and Management. Abingdon: Routledge, pp. 17-30.
Journal Article
Yen, Dorothy Ai-wan, Abosag, Ibrahim, Huang, Yu-An and Nguyen, Bang (2017) 'Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships.' Industrial Marketing Management, 66. pp. 103-114.