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A Free Database of the Latest Research by SOAS Academics and PhD Students

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Number of items: 2.

Book Chapters

Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C. and Nguyen, B. and Schultz, D., (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.

Abosag, Ibrahim and Yen, Dorothy Ai-wan and Tynan, Caroline (2015) 'The Dark Side of Business Relationships: An Overview.' In: Nguyen, B. and Simkin, L. and Canhoto, A., (eds.), The Dark Side of CRM: Customers, Relationships and Management. Abingdon: Routledge Taylor & Francis Group plc, pp. 17-30.

This list was generated on Fri Sep 25 03:16:51 2020 BST.