SOAS Research Online

A Free Database of the Latest Research by SOAS Academics and PhD Students

[skip to content]

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Jump to: Book Chapters
Number of items: 2.

Book Chapters

Abosag, Ibrahim, Martin, Felix and Zahy, Ramadan (2016) 'Social Media and Branding in Asia: Threats and Opportunities.' In: Melewar, T. C., Nguyen, Bang and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.

Ramadan, Zahy and Abosag, Ibrahim (2016) 'Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia.' In: Melewar, T. C., Nguyen, Bang and Schultz, Don, (eds.), Asia Branding: Connecting Brands, Consumers and Companies. London: Palgrave Macmillan.

This list was generated on Thu Dec 1 03:57:31 2022 GMT.