SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Book Chapters
Ramadan, Zahy, Ibrahim, Abosag and Eman, Gadalla (2023) 'Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?' In: Martínez-López, Francisco J., (ed.), Advances in Digital Marketing and eCommerce. Cham: Springer Nature, pp. 1-8. (Springer Proceedings in Business and Economics)