SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Li, Wenwei (2023) Understanding the Consumer Sustainable Innovation Adoption Journey: Mapping the Consumer Decision-Making Touchpoints in New Energy Vehicle Adoption between Local and Global Brands in China. PhD thesis. SOAS University of London. DOI: https://doi.org/10.25501/SOAS.00041153