SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Number of items: 2.
Book Chapters
Fell, Dafydd (2009) 'Political Marketing in the Rise and Fall of Taiwan’s New Party.' In: Lees-Marshment, Jennifer, (ed.), Political Marketing: Principles and Applications. London: Routledge.
Fell, Dafydd and Cheng, Isabelle (2009) 'Testing the market orientated model of political parties in a non-western context: The case of Taiwan.' In: Lees-Marshment, Jennifer, Rudd, Chris and Strömbäck, Jesper, (eds.), Global Political Marketing. London; New York: Routledge, pp. 175-188. (Routledge Research in Political Communication)