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Number of items: 2.

Book Chapters

Fell, Dafydd (2009) 'Political Marketing in the Rise and Fall of Taiwan’s New Party.' In: Lees-Marshment, Jennifer, (ed.), Political Marketing: Principles and Applications. London & New York: Routledge.

Fell, Dafydd and Cheng, Isabelle (2009) 'Testing the market orientated model of political parties in a non-western context: The case of Taiwan.' In: Lees-Marshment, Jennifer and Rudd, Chris and Strömbäck, Jesper, (eds.), Global Political Marketing. London; New York: Routledge, pp. 175-188. (Routledge Research in Political Communication)

This list was generated on Tue Nov 12 03:18:27 2019 GMT.