Number of items: 2.
'Political Marketing in the Rise and Fall of Taiwan’s New Party.'
In: Lees-Marshment, Jennifer, (ed.),
Political Marketing: Principles and Applications.
London & New York: Routledge.
Fell, Dafydd and Cheng, Isabelle
'Testing the market orientated model of political parties in a non-western context: The case of Taiwan.'
In: Lees-Marshment, Jennifer and Rudd, Chris and Strömbäck, Jesper, (eds.),
Global Political Marketing.
London; New York: Routledge, pp. 175-188.
(Routledge Research in Political Communication)