SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Journal Article
Number of items: 1.
Journal Article
Khan, Huda, Khan, Hina, Abosag, Ibrahim and Ghauri, Pervez (2023) 'Examining the efficacy of non-market and market driving activities of B2B international firms.' Industrial Marketing Management, 111. pp. 97-108.