SOAS Research Online

A Free Database of the Latest Research by SOAS Academics and PhD Students

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Number of items: 1.

Journal Article

Abosag, Ibrahim and Ramadan, Zahy and Baker, Tom and Jin, Zhongqi (2020) 'Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.' Journal of Business Research, 117 (Sept). pp. 862-872.

This list was generated on Mon Sep 28 03:14:01 2020 BST.