SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Journal Article
Abosag, Ibrahim, Ramadan, Zahy, Baker, Tom and Jin, Zhongqi (2020) 'Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.' Journal of Business Research, 117 (Sept). pp. 862-872.