SOAS Research Online

Abosag, Ibrahim, Yen, Dorothy Ai-wan, Barnes, Bradley and Gadalla, Eman (2021) 'Rethinking Guanxi and Performance: Managing the Dark Side of Sino–U.S. Business Relationships.' International Business Review, 30 (4). p. 101775.

Gadalla, Eman, Abosag, Ibrahim and Keeling, Kathy (2016) 'Second Life as a Research Environment: Avatar-based Focus Groups (AFG).' Qualitative Market Research: An International Journal, 19 (1). pp. 101-114.

Gadalla, Eman, Abosag, Ibrahim and Keeling, Kathy (2015) 'The Virtual Experience Economy: A Service-Dominant Logic Perspective for Metaverse retailing.' In: Sivan, Yesha Y., (ed.), Handbook on 3D3C Platforms : Applications and Tools for Three Dimensional Systems for Community, Creation and Commerce. Germany: Springer-Verlag. (Progress in IS)

Gadalla, Eman, Keeling, Kathy and Abosag, Ibrahim (2013) 'Metaverse-Retail Service Quality: A Future Framework for Retail Service Quality in the 3D Internet.' Journal of Marketing Management, 29 (13-14). pp. 1493-1517.