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Howard, Keith (2009) 'Promoting Korea to the World: Traditional Culture vs Popular Culture.' 30th Anniversary SamulNori International Symposium. pp. 11-29.

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Essay exploring the ways that Korean music and culture is promoted to the international community, and the reactions of media and audiences to the presentations. A critical look at funding and decision-making processes, contrasting Korean presentation and sponsorship with the Euro-American marketing of 'world music'.

Item Type: Journal Article
Keywords: SamulNori, Korea, music, sponsorship, promotion
SOAS Departments & Centres: Legacy Departments > Faculty of Arts and Humanities > Department of Music
Date Deposited: 21 Apr 2009 11:43

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