Howard, Keith (2009) 'Promoting Korea to the World: Traditional Culture vs Popular Culture.' 30th Anniversary SamulNori International Symposium. pp. 11-29.
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Abstract
Essay exploring the ways that Korean music and culture is promoted to the international community, and the reactions of media and audiences to the presentations. A critical look at funding and decision-making processes, contrasting Korean presentation and sponsorship with the Euro-American marketing of 'world music'.
| Item Type: | Journal Article |
|---|---|
| Keywords: | SamulNori, Korea, music, sponsorship, promotion |
| SOAS Departments & Centres: | Legacy Departments > Faculty of Arts and Humanities > Department of Music |
| Date Deposited: | 21 Apr 2009 11:43 |
| URI: | https://eprints.soas.ac.uk/id/eprint/7155 |
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