Matsunaga, Louella (2004) 'The Branding of Space.' In: Nakamaki, Hirochika, (ed.), A comparison of management culture in Japan and the UK: focusing on religion and museum. Osaka, Japan: National Museum of Ethnology.
Full text not available from this repository.
Abstract
An examination of the ways in which ideas of branding may be applied to retail spaces, with examples drawn from England and Japan. The article discusses the processes by which such spaces may be designed, produced, and used, and considers the limitations of an interpretation of branded space based on viewing the space as a text that can be "read".
| Item Type: | Book Chapters |
|---|---|
| Additional Information: | Occasional publication of research findings by the National Museum of Anthropology, Japan. Edited by Nakamaki, Hirochika |
| SOAS Departments & Centres: | Legacy Departments > Faculty of Arts and Humanities > Department of Anthropology and Sociology |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management A General Works > AM Museums (General). Collectors and collecting (General) |
| Date Deposited: | 12 Jun 2008 11:00 |
| URI: | https://eprints.soas.ac.uk/id/eprint/5039 |
Altmetric Data
There is no Altmetric data currently associated with this item.Statistics
Download activity - last 12 months
Downloads since deposit
6 month trend
6 month trend
Accesses by country - last 12 months | Accesses by referrer - last 12 months |
Repository staff only
 |
Edit Item |