Lawal, Tolulola (2025) 'Metaphor in U.K. Bank Chairman Letter to Shareholders.' Business and Professional Communication Quarterly. pp. 1-25. (Forthcoming)
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Abstract
Using a mixed methods approach that relies on conceptual metaphor theory, corpus linguistics, and discourse analysis, the study investigates the use and function of metaphor in a self-constructed corpus of U.K. bank chairman’s letters to shareholders during the study period, covering a state of relative stability (2002-2007), financial crisis and scandals (2008-2019), and the coronavirus pandemic (2020). We find evidence that bank chairmen use conventional metaphors to communicate with shareholders. Additionally, the choice of metaphors is conditional on the contextual environment in which banks operate. Further qualitative analysis of the metaphors supports a persuasive role that depends on the contextual environment.
| Item Type: | Journal Article |
|---|---|
| Keywords: | letters to shareholders, corpus linguistics, U.K. banks, conceptual metaphor, COVID-19, financial crisis, business communication |
| SOAS Departments & Centres: | Departments and Subunits > School of Finance & Management |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| ISSN: | 23294906 |
| DOI (Digital Object Identifier): | https://doi.org/10.1177/23294906241304697 |
| Date Deposited: | 06 Jan 2025 09:20 |
| URI: | https://eprints.soas.ac.uk/id/eprint/43195 |
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