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De Jonckheere, Heleen (2021) 'A song for Jains or a song for India : contesting narratives during the COVID-19 crisis.' Contemporary South Asia, 29 (4). pp. 579-587.

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This article studies the interaction of religiosity and national sentiment on the popular level of Jainism in dealing with the COVID-19 crisis. It does so through a case study of a Jain popular song, which was created as a response to the everyday impact of the COVID-19 virus in India. The article will analyse the song's YouTube video, its lyrics, reception and social media adaptation, to illustrate how the Jain religious interpretation of a health crisis intersects with national discourse. It will also illuminate how such popularising interpretation, through its afterlife, was co-opted within a narrative of national culture.

Item Type: Journal Article
Keywords: crisis, digital media, Indian nation, Jainism, popular religion, social media
SOAS Departments & Centres: Departments and Subunits > School of History, Religions & Philosophies > Department of Religions & Philosophies
ISSN: 09584935
DOI (Digital Object Identifier):
Date Deposited: 04 Mar 2023 09:17

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