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Becchetti, Leonardo, Salustri, Francesco and Scaramozzino, Pasquale (2020) 'Nudging and corporate environmental responsibility: A natural field experiment.' Food Policy, 97 (101951). pp. 1-17.

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Abstract

We devise a “nudging” natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.

Item Type: Journal Article
Keywords: nudging, environmental sustainability, consumer behavior, natural field experiment
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HJ Public Finance
ISSN: 03069192
Copyright Statement: This is the version of the article/chapter accepted for publication in Food Policy, Vol. 97 published by Elsevier. https://doi.org/10.1016/j.foodpol.2020.101951 © 2020 Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
DOI (Digital Object Identifier): https://doi.org/10.1016/j.foodpol.2020.101951
Date Deposited: 17 Jul 2020 06:43
URI: https://eprints.soas.ac.uk/id/eprint/33218

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