SOAS Research Online

Abstract

The article explores recent materials, including cookbooks and a television documentary, backed by the state to promote the potato as a Chinese staple food. These materials attempt to convince would-be eaters that the tuber is a highly nutritious food, suited to modern lifestyles and health concerns, and that it is both cosmopolitan and embedded in Chinese regional food traditions. They articulate a moral economy of food in which the market is a key mechanism for achieving the greater good of national grain security and a healthy population, and in which state and citizen are jointly responsible for “nourishing the people.” Consumers are encouraged to purchase potatoes and potato foods not only to cultivate their own health, but also out of a duty to the well-being of the country. In framing potato-eating as a patriotic act, potato campaigns chime with emerging practices in China of “ethical food consumption.”