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Mezzadri, Alessandra (2019) All is revealed: how productivity barely covers anything in fast fashion prices. The Mint Magazine [Opinion Pieces / Media / Blogs]

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Abstract

In April this year, the UK multi-channel retail brand Missguided advertised the sale of a £1 bikini. It was advertised as a one-off special deal to celebrate ten years of empowering women to look and feel good “without breaking the bank”. The publicity stunt backfired spectacularly. While many customers bought the product – the retailer sold 1,000 pieces a day – at the same time, many journalists, and other influencers, including a rising group of ethical fashionistas, condemned the saleas morally reprehensible, socially unacceptable and environmentally destructive. All true, clearly.

Item Type: Opinion Pieces / Media / Blogs
SOAS Departments & Centres: Departments and Subunits > Department of Development Studies
Date Deposited: 06 Jan 2020 13:26
URI: https://eprints.soas.ac.uk/id/eprint/32110

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