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Yekini, Kemi and Omoteso, Kamil and Adegbite, Emmanuel (2019) 'CSR Communication Research: A Theoretical-cum-Methodological Perspective From Semiotics.' Business & Society. (Forthcoming)

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Abstract

Despite the proliferation of studies on corporate social responsibility (CSR), there is a lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies in this space have remained conflicting, unintegrated, and sometimes overlapping. Drawing on semiotics—a linguistic-based theoretical and analytical tool, our article explores an alternative perspective to evaluating the quality and reliability of sustainability reports. Our article advances CSR communication research by introducing a theoretical-cum-methodological perspective which provides unique insights into how to evaluate the quality of CSR communication. Particularly, we illustrate the application of our proposed methodology on selected U.K. FTSE 100 companies. Our two-phased analysis employed the Greimas Canonical Narrative Schema and the Semiotic Square of Veridiction in drawing meanings from selected sustainability/CSR reports. In addition, we present a distinctive CSR report quality model capable of guiding policy makers and firms in designing sustainability/CSR reporting standards.

Item Type: Journal Article
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Copyright Statement: © The Author(s) 2019. This is the accepted manuscript of an article published by SAGE in Business & Society on May 7, 2019. Available online: https://doi.org/10.1177/0007650319843623
DOI (Digital Object Identifier): https://doi.org/10.1177/0007650319843623
Date Deposited: 02 Dec 2019 11:13
URI: https://eprints.soas.ac.uk/id/eprint/32014

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