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Bryce, Derek and Causevic, Senija (2019) 'Orientalism, Balkanism and Europe's Ottoman heritage.' Annals of Tourism Research, 77. pp. 92-105.

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‘Orientalism’ has been used as a lens to understand consumption of heritage sites in non-Western contexts. Through the supplementary lens of ‘Balkanism’, we examine a European region with a significant heritage reflecting the c.500 year rule of the Ottoman Empire. Bosnia and Herzegovina, Republic of North Macedonia and Albania are selected for study given their concentration of Ottoman heritage sites. We note first that these countries' heritage tourism sectors anticipate and modify interpretation to accommodate ‘Western’ tourists' affectation of ‘surprise’ and ‘delight’ at a ‘remarkable’ crossroads between ‘West/East’ or ‘Christendom/Islam’. To understand why Ottoman heritage is often understood to be in but not of Europe, our analysis draws on scholarship interrogating ‘Europe's’ longstanding discursive erasure of its Ottoman-Islamic-Oriental ‘self’ and Tourism's role in this.

Item Type: Journal Article
Keywords: Ottoman, Heritage tourism, Balkanism, Orientalism, Tourist-subjectivity, European identity
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Subjects: H Social Sciences
ISSN: 01607383
Copyright Statement: © 2019 Published by Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
DOI (Digital Object Identifier):
Date Deposited: 17 Jun 2019 09:25

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