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Dolan, Catherine and Gordon, Claire and Steinfield, Laurel and Hennegan, Julie (2019) 'Logics of Affordability and Worth: Gendered Consumption in Rural Uganda.' Economic Anthropology. (Forthcoming)

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Abstract

This article explores logics of affordability and worth within rural Ugandan households. Through an analysis of how worth is ascribed to certain goods, from the morally ambiguous personal consumption of alcohol and beauty products to the “responsible” category of educational spending and sanitary pads, the article demonstrates how gender norms and anxieties are marked and sustained in the consumption practices of the household, constituting what is deemed necessary, affordable, and responsible. Moral obligation is differentially distributed between genders: women are deemed responsible for household expenditure, their personal consumption preferences constrained, whereas men are able to delimit a sphere of personal consumption separate from the household, with limited accountability to its moral requirements. The gendered nature of power relations is thus revealed both in the apportioning of moral duty and in the construction of affordability through which consumption is enabled.

Item Type: Journal Article
Keywords: Consumption; Gender Relations; Affordability; Logics of Worth; Uganda
SOAS Departments & Centres: Departments and Subunits > Department of Anthropology & Sociology
ISSN: 23304847
Copyright Statement: © 2019 by the American Anthropological Association. This is the version of the article accepted for publication in Economic Anthropology published by Wiley https://doi.org/10.1002/sea2.12157
DOI (Digital Object Identifier): https://doi.org/10.1002/sea2.12157
Date Deposited: 17 May 2019 08:12
URI: http://eprints.soas.ac.uk/id/eprint/30802
Funders: Economic and Social Research Council

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