Abosag, Ibrahim and Brennan, David Ross (2017) 'Understanding marketing innovativeness in Asia:a research agenda.' Asian Business and Management, 16. pp. 212-225.
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| Item Type: | Journal Article |
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| SOAS Departments & Centres: | Departments and Subunits > School of Finance & Management |
| ISSN: | 14724782 |
| DOI (Digital Object Identifier): | https://doi.org/10.1057/s41291-017-0027-1 |
| Date Deposited: | 11 Nov 2017 15:53 |
| URI: | https://eprints.soas.ac.uk/id/eprint/24805 |
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