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Driver, Ciaran (2015) 'Advertising's Elusive Economic Rationale: Public Policy and Taxation.' Journal of Economic Surveys, 31 (1). pp. 1-16.

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Advertising and its effects have been debated for well over a century. In the last fewdecades a generally sceptical view of the benefits of advertising has been overturned by a series ofacademic advances in economics that detail a variety of ways in which advertising may affect theeconomy and society. This academic work has however been paralleled by a growing popular andpolitical opposition to advertising and its social effects. In this paper, the positive economic case foradvertising is challenged by an assessment of the main channels of its influence and by a review ofthe associated empirical findings on its economic and wider impact. A policy response of limitingthe tax deductibility of business advertising is explored.

Item Type: Journal Article
Keywords: Advertising; Economic Theory; Policy
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Legacy Departments > Faculty of Law and Social Sciences > School of Finance and Management
ISSN: 09500804
DOI (Digital Object Identifier):
Date Deposited: 12 Aug 2015 16:35

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