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Dolan, Catherine, Johnstone-Louis, Mary and Scott, Linda (2012) 'Shampoo, Saris and Sim Cards: Seeking Entrepreneurial Futures at the Bottom-of the-Pyramid.' Gender and Development, 20 (1). pp. 33-47.

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In recent years bottom-of-the-pyramid (BoP) models have emerged as a popular strategy for offering poor women the opportunity to earn an income by distributing goods and services door-to-door. In this article, we explore one recent example of BoP entrepreneurship: the CARE Bangladesh Rural Sales Program (RSP). The RSP is a partnership between CARE and several multinational and domestic companies that seeks to provide poor women with an opportunity to participate in new forms of economic activity, offering them a prospect to earn an independent income and provide a better future for their family by selling a mix of multinational and locally produced consumer goods across rural Bangladesh. Our research found that the RSP has opened up new pathways of empowerment for some marginalised women in a context of considerable socioeconomic and cultural constraints, yet whether such schemes will have traction as a model for economic empowerment over the long term remains an open question.

Item Type: Journal Article
SOAS Departments & Centres: Departments and Subunits > Department of Anthropology & Sociology
Legacy Departments > Faculty of Arts and Humanities > Department of Anthropology and Sociology
ISSN: 13552074
DOI (Digital Object Identifier):
Date Deposited: 28 Jan 2015 11:11

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