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Scott, Linda and Dolan, Catherine and Johnstone-Louis, Mary and Sugden, Kim and Wu, Maryalice (2012) 'Enterprise and Inequality: A Study of Avon in South Africa.' Entrepreneurship Theory and Practice, 36 (3). pp. 543-568.

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Abstract

Avon's apparent success in using entrepreneurship to help women escape poverty, as well as its staying power in circumstances where similar efforts have failed, has captured the attention of the international development community. This study, the first independent empirical investigation, reports that in South Africa, Avon helps some impoverished women earn a better income and inspires empowerment among them. The authors introduce a new theory, pragmatist feminism, to integrate past work on women's entrepreneurship and argue that feminist scholars should reexamine the histories of the market democracies for replicable innovations that may have empowered women.

Item Type: Journal Article
SOAS Departments & Centres: Departments and Subunits > Department of Anthropology & Sociology
Legacy Departments > Faculty of Arts and Humanities > Department of Anthropology and Sociology
ISSN: 15406520
DOI (Digital Object Identifier): https://doi.org/10.1111/j.1540-6520.2012.00507.x
Date Deposited: 23 Jan 2015 09:38
URI: https://eprints.soas.ac.uk/id/eprint/19439

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