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Haigh, Matthew (2015) 'Environmental communications: The reader's perspective.' Semiotica, 2015 (207). pp. 233-250.

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Connecting reception theory and social semiotics, this article offers a framework for the analysis of hortatory texts. An illustrative case uses the pronouncements of environmental regulators, with the reader group represented by a sample of executives in financial institutions. Although the participants thought the texts important, none had found any use for them. It is unlikely that financial institutions en masse will address environmental issues before and until communicators frame their material in terms of customary financial discourse and investors’ dominant cognitive rationalities. The depth of insights gained suggests wider application of the framework to a range of hortatory texts and authoritative reader groups.

Item Type: Journal Article
Keywords: social semiotics; reception theory; financial institutions; environmental regulation; rationalities; frames
SOAS Departments & Centres: ?? 301 ??
Legacy Departments > Faculty of Law and Social Sciences > School of Finance and Management > Centre for Financial and Management Studies (CeFiMS)
Legacy Departments > Faculty of Law and Social Sciences > School of Law > Law, Environment and Development Centre (LEDC)
ISSN: 16133692
Copyright Statement: © 2015 by De Gruyter Mouton. This is the published version of record. For information on re-use, please refer to the publisher’s terms and conditions.
DOI (Digital Object Identifier):
Date Deposited: 06 May 2014 11:28

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