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Macnaughtan, Helen (2014) 'The Oriental Witches: Women, Volleyball and the 1964 Tokyo Olympics.' Sport in History, 34 (1). pp. 134-156.

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At the 1964 Tokyo Olympics, the Japanese women’s volleyball won the gold medal, which in many ways can be viewed as an epoch-making event in Japanese post-war sporting history. I explore the background to that victory, revealing a corporate history of the sport with a prominent role played by Japanese cotton textile companies. I argue that gold medal success at the 1964 Olympics is the result of a history of corporate investment in women’s volleyball, in particular by one company, Nichibō Corporation, and I tell the Olympic story with a focus on the personal recollections of the women’s volleyball team captain, Kasai Masae. Finally, I evaluate the impact that Olympic victory had on the popularity and strength of women’s volleyball in Japan in the decades after 1964.

Item Type: Journal Article
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Legacy Departments > Faculty of Law and Social Sciences > School of Finance and Management
ISSN: 17460263
DOI (Digital Object Identifier):
Date Deposited: 04 Nov 2013 11:53

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