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Promoting Korea to the World: Traditional Culture vs Popular Culture

Howard, Keith (2009) 'Promoting Korea to the World: Traditional Culture vs Popular Culture.' 30th Anniversary SamulNori International Symposium . pp. 11-29.

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Abstract

Essay exploring the ways that Korean music and culture is promoted to the international community, and the reactions of media and audiences to the presentations. A critical look at funding and decision-making processes, contrasting Korean presentation and sponsorship with the Euro-American marketing of 'world music'.

Item Type: Articles
Keywords: SamulNori, Korea, music, sponsorship, promotion
SOAS Departments & Centres: Faculty of Arts and Humanities > Department of Music
Depositing User: Keith Howard
Date Deposited: 21 Apr 2009 11:43
URI: http://eprints.soas.ac.uk/id/eprint/7155

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