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Community–Coca-Cola Interface: Political Anthropological Concerns of Corporate Social Responsibility

Raman, Ravi (2007) 'Community–Coca-Cola Interface: Political Anthropological Concerns of Corporate Social Responsibility.' Social Analysis, 51 (3). pp. 103-120.

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Abstract

By critiquing corporate social responsibility (CSR) as discourse and practice, it is argued in this article that CSR conceals its own invention and intentions. CSR is found to be problematic as it is yet another legitimating discursive domain that serves only the colonization process of corporate, oligarchic power structures. The present article attempts to traverse the complex maze that currently constitutes the theory and practice of CSR through a juxtaposition of the expressed acceptance of CSR by one of the world's biggest oligarchic-corporate structures, the US-based Coca-Cola Company, and the lived experience of village communities that have borne the ill-effects of its operations in India.

Item Type: Journal Articles
SOAS Departments & Centres: Faculty of Law and Social Sciences > Department of Development Studies
DOI (Digital Object Identifier): 10.3167/sa.2007.510305
Depositing User: Emmanuel Ashiedu Codjoe
Date Deposited: 30 Sep 2010 08:43
URI: http://eprints.soas.ac.uk/id/eprint/10091

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