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Howard, Keith (2016) 'Mapping K-Pop Past and Present: Shifting the Modes of Exchange.' In: Oh, Ingyu and Park, Gil-sung, (eds.), The Political Economy of Business Ethics in East Asia: A Historical and Comparative Perspective. Cambridge, MA: Elsevier, pp. 95-111. (Elsevier Asian Studies Series)

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The global music industry has typically been theorized as a recording industry which embraces and controls the creativity of artists while simultaneously seeking to influence the tastes of consumers in order to generate profits. This article critiques conventional accounts by exploring modes of exchange within the Korean music industry. It discusses censorship, control, and policing as the industry emerged in the early 20th century, how it reacted to changing government and media pressures in postliberation Korea and, with the coming of satellite and cable television, how visual imaging became as important as audio soundtracks. The article shows how the recent rise of transregional entertainment companies has allowed the Korean music industry to leap-frog international “majors,” so that in today’s neo-liberal environment the music industry’s profits accrue from everything except direct sales of its primary products—recordings.

Item Type: Book Chapters
Additional Information: Revised version of journal article published in Korea Observer with the same title in 2014
SOAS Departments & Centres: Legacy Departments > Faculty of Arts and Humanities > Department of Music
ISBN: 9780081006900
DOI (Digital Object Identifier):
Date Deposited: 22 Oct 2016 14:33

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