SOAS Research Online
A Free Database of the Latest Research by SOAS Academics and PhD Students
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Number of items: 2.
Journal Article
Abosag, Ibrahim, Ramadan, Zahy, Baker, Tom and Jin, Zhongqi (2020) 'Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites.' Journal of Business Research, 117 (Sept). pp. 862-872.
Abosag, Ibrahim, Baker, Tom, Hall, Kris, Voulgari, Aliki and Zheng, Xiaoyuan (2017) 'Antecedents and Consequences of Liking in Retail Service Relationships in China and Greece.' International Business Review, 26 (3). pp. 566-578.