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Testing the market orientated model of political parties in a non-western context: The case of Taiwan

Fell, Dafydd and Cheng, Isabelle (2009) 'Testing the market orientated model of political parties in a non-western context: The case of Taiwan.' In: Lees-Marshment, Jennifer and Rudd, Chris and Strömbäck, Jesper, (eds.), Global Political Marketing. London; New York: Routledge, pp. 175-188. (Routledge Research in Political Communication)

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Item Type: Book Chapters
Keywords: Political marketing, Taiwan, elections
SOAS Departments & Centres: Faculty of Law and Social Sciences > Centre of Taiwan Studies
Faculty of Law and Social Sciences > Department of Politics and International Studies
Subjects: J Political Science > JA Political science (General)
ISBN: 9780415427227
Depositing User: Dafydd Fell
Date Deposited: 28 May 2010 14:58
URI: http://eprints.soas.ac.uk/id/eprint/8598

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