Matsunaga, Louella (2007) 'Kigyou no guroubaruka to nashonaru aidentitii [The globalization of enterprises and national identity].' In: Nakamaki, H. and Hioki, K., (eds.), Kaisha bunka no guroubaru-ka: Keieijinruigakuteki kousatsu (The globalization of company culture: an investigation from the perspective of the anthropology of management. Osaka: Toho Shuppan.
An examination of approaches to understanding globalisation, focusing on one case study: the expansion of a large Japanese retail company (Yaohan) overseas, with particular reference to the UK. The chapter considers the importance to Yaohan, a Japanese supermarket selling mainly food, of retaining a distinctive Japanese identity overseas. The interaction between discourses of global and local identity within Yaohan is also considered.
|Item Type:||Book Chapters|
|SOAS Departments & Centres:||Faculty of Arts and Humanities > Department of Anthropology and Sociology|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor|
|Depositing User:||Louella Matsunaga|
|Date Deposited:||12 Jun 2008 10:53|
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