Matsunaga, Louella (2004) 'The Branding of Space.' In: Nakamaki, Hirochika, (ed.), A comparison of management culture in Japan and the UK: focusing on religion and museum. Osaka, Japan: National Museum of Ethnology.
An examination of the ways in which ideas of branding may be applied to retail spaces, with examples drawn from England and Japan. The article discusses the processes by which such spaces may be designed, produced, and used, and considers the limitations of an interpretation of branded space based on viewing the space as a text that can be "read".
|Item Type:||Book Chapters|
|Additional Information:||Occasional publication of research findings by the National Museum of Anthropology, Japan. Edited by Nakamaki, Hirochika|
|SOAS Departments & Centres:||Faculty of Arts and Humanities > Department of Anthropology and Sociology|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
A General Works > AM Museums (General). Collectors and collecting (General)
|Depositing User:||Louella Matsunaga|
|Date Deposited:||12 Jun 2008 11:00|
Accesses by country - last 12 months
Accesses by referrer - last 12 months