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The Branding of Space

Matsunaga, Louella (2004) 'The Branding of Space.' In: Nakamaki, Hirochika, (ed.), A comparison of management culture in Japan and the UK: focusing on religion and museum. Osaka, Japan: National Museum of Ethnology.

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Abstract

An examination of the ways in which ideas of branding may be applied to retail spaces, with examples drawn from England and Japan. The article discusses the processes by which such spaces may be designed, produced, and used, and considers the limitations of an interpretation of branded space based on viewing the space as a text that can be "read".

Item Type: Book Chapters
Additional Information: Occasional publication of research findings by the National Museum of Anthropology, Japan. Edited by Nakamaki, Hirochika
SOAS Departments & Centres: Faculty of Arts and Humanities > Department of Anthropology and Sociology
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
A General Works > AM Museums (General). Collectors and collecting (General)
Depositing User: Louella Matsunaga
Date Deposited: 12 Jun 2008 11:00
URI: http://eprints.soas.ac.uk/id/eprint/5039

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