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The “Consumption Junction” of ICT in Emerging Markets:
 An Ethnography of Middlemen

Oreglia, Elisa and Kitner, Kathi R. (2013) The “Consumption Junction” of ICT in Emerging Markets:
 An Ethnography of Middlemen. In: EPIC - Ethnographic Praxis in Industry Conference 2013.

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In rural China and India, a fragmented commercial distribution system and the lack of online shopping can significantly limit the range of consumer choice. In this paper, we look at the role that mobile phone shopkeepers—the middlemen—play in influencing what users can and will buy, but also in training them in using and understanding technology.

Item Type: Conference or Workshop Items (Paper)
SOAS Departments & Centres: Departments and Subunits > Interdisciplinary Studies > Centre for Global Media and Communications
Legacy Departments > Faculty of Arts and Humanities > Centre for Media Studies
Depositing User: Elisa Oreglia
Date Deposited: 31 May 2016 09:19
URI: http://eprints.soas.ac.uk/id/eprint/22518


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