[ skip to content ]

Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study

Chen, Xiaoyun and Lam, Long W. and Zou, Huan (2011) 'Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study.' Journal of Global Marketing, 24 (2). pp. 167-180.

Full text not available from this repository.
Item Type: Articles
SOAS Departments & Centres: Faculty of Law and Social Sciences > School of Finance and Management
ISSN: 08911762
DOI (Digital Object Identifier): 10.1080/08911762.2011.558814
Depositing User: Helen Porter
Date Deposited: 23 Dec 2015 12:02
URI: http://eprints.soas.ac.uk/id/eprint/21661

Statistics

Download activity - last 12 months
Downloads since deposit
0Downloads
31Hits
Accesses by country - last 12 months
Accesses by referrer - last 12 months

Research Mentions and Reach

Additional statistics for this record are available via IRStats2

Repository staff only

Edit Item Edit Item