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The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework

Abou Aish, Ehab and McKechnie, Sally and Abosag, Ibrahim and Hassan, Salah (2013) 'The Mystique of Macro-Boycotting Behaviour: A Conceptual Framework.' International Journal of Consumer Studies, 37 (2). pp. 165-171.

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Abstract

In spite of the aim of the World Trade Organization and other international organizations to foster international trade and development by lessening protectionism agendas worldwide, there has been a rise in consumer boycotting behaviour at a macro level involving campaigns directed against foreign products from countries embroiled in conflicts in international relations, rather than against products from individual companies perceived to have engaged in a domestic egregious act. While campaigning at this level is becoming a more effective tool for consumer protest, as it negatively affects both the boycotted countries’ macroeconomics and companies’ micro-competitiveness, consumer motivations to participate in macro-level boycotts has so far been overlooked in the boycotting literature. This paper examines consumers’ behavioural intentions to participate in macro-boycotting campaigns within the context of an Arab country, which has recently witnessed a number of campaigns of this nature. Using the theory of planned behaviour the findings of an exploratory qualitative study of Egyptian consumers offer insights into the motives and barriers to individual macro-boycott participation. Findings are discussed together with managerial implications.

Item Type: Journal Article
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Legacy Departments > Faculty of Law and Social Sciences > School of Finance and Management
ISSN: 14706431
Copyright Statement: "This is the peer reviewed version of the following article: 'The mystique of macro-boycotting behaviour: a conceptual framework' International Journal of Consumer Studies, Vol. 37 No. 2, 165-171 which has been published in final form at the DOI above. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."
DOI (Digital Object Identifier): 10.1111/j.1470-6431.2012.01108.x
Depositing User: Ibrahim Abosag
Date Deposited: 27 Oct 2015 12:05
URI: http://eprints.soas.ac.uk/id/eprint/21187

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