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Measuring Tourists' Emotional Experiences: Further Validation of the Destination Emotion Scale

Hosany, Sameer and Prayag, Girish and Deesilatham, Siripan and Causevic, Senija and Odeh, Khaled (2015) 'Measuring Tourists' Emotional Experiences: Further Validation of the Destination Emotion Scale.' Journal of Travel Research, 54 (4). pp. 482-495.

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Abstract

This study is an extension of Hosany and Gilbert’s original research on the development of a scale measuring the diversity and intensity of tourists’ emotional experiences toward destinations: the Destination Emotion Scale (DES). The DES consists of 15 items, representing three emotional dimensions: joy, love, and positive surprise. Although the DES displays solid psychometric properties, additional evidence is required of the scale’s validity. Using data collected from international tourists visiting two distinct destinations, Petra (Jordan) and Thailand, this study further examines the scale’s construct validity. Adopting state-of-the-art procedures guiding scale validation, results confirm the unidimensionality, reliability, convergent, discriminant, and nomological validity of the DES. In particular, discriminant validity tests show that emotions and place attachment are related but distinct constructs. The DES provides a useful tool for marketers and researchers to measure tourists’ emotional responses toward destinations.

Item Type: Journal Article
SOAS Departments & Centres: Departments and Subunits > School of Finance & Management
Legacy Departments > Faculty of Law and Social Sciences > School of Finance and Management
ISSN: 15526763
Copyright Statement: SAGE Publications
DOI (Digital Object Identifier): 10.1177/0047287514522878
Depositing User: Senija Causevic
Date Deposited: 16 Oct 2015 15:54
URI: http://eprints.soas.ac.uk/id/eprint/21071

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